…the collection of people, computers, communications, software, and services that will be engaged in the intraorganizational and interpersonal informational transactions of the future. These transactions will involve the processing and communication under the same economic motives that drive today’s traditional marketplace for material goods and services. (Dertouzos 6997: 65)
Pagkakaisa | Ang Ilaw
Mga Bakas ng Popularisasyon Bilang Aparatong Kolonyal/Komersyal at ang Kapangyarihan ng Komukunsumong Masa
Disyembre 2009 – kritikasatabitabi
—Florentino Hornedo, Kulturang Popular: Kabuluhan, Midyum, Daigdig at Paninda
Technical words are by-products of its corresponding reference to the material inventions/creations with these following categories: its physical/nonphysical attributes (what it is), its operations (what it offers, how it works), its users (who’s the intended user) its output/benefit (what it does), its limitation (what it can’t do), its extent (how far it can work). There are four ways in considering how technical words and technical language evolved:
Lubhang nakakulong sa diskurso ng kawalang kapangyarihan ang papel ng masa sa kontexto ng kulturang kanilang nililikha at lumilikha sa kanila. Sa ganitong kadahilanan, nararapat na gamitin at basahing muli ang pagteteorya ng terminong kulturang popular.
9. Technocultural domain—inner sphere, sphere of consumption, appropriation, internalization (Shortis 7556). ICT users and consumers negotiate and invent words to approximate their understanding of the practice and their experience as they interface with gadgets and technological tools. It is this domain that translating technical words as part of/ as ordinary language and other forms of language (literary, humanistic, creative) becomes evident.
Ar kapag napagtanto ng tao ang kasamaan sakanya sa lebel na hindi na niya ito matiis, ay nag hahanap siya ng mga paraan upang matanggal niya ang kasamaan. At mayron lang isang paraan palabas para sa mga Anak ng Israel- na nananawagan sa Maykapal, upang sa gayon ay simulan niya pagaanin ang paningin at ang puso ng isa at bibigyan siya ng kasaganaan sa itaas (”sheaf elien”). Tulad nga ng sabi ng ating mga paham, “ang isa na gustong baguhin ang kanyang sarili ay magbibigayan ng tulong.”
capital Figure 6. Technicality pyramid- Hierarchy of language rationalization of technical words Figure 7. Complexity inverted pyramid as a digital divide
Related to the third reason of complexity, the best way to sell technogadgets is to leave rooms for curiosity and ignorance. People will become curious as media hype reign the publicity of new product. As a result, people become ignorant as they become compulsive buyers without knowing what they are actually buying and why they are buying it. Therefore it incites false curiosity and dumbfounded ignorance of mass consumers. The technoeconomic domain takes over and controls the direction of ICT as it detaches from technospecialist and technoacademic domains. What we have now is an information marketplace, which is:
Sa bandang huli ng spectrum, makikita ang kalagayan ng mga komukonsumong masa. Sa ganitong sitwasyon pinaniniwalaang ang kulturang popular ay maiintindihan, hindi sa yugto ng produksyon ng mga produkto, bagkus sa pagkonsumo nito.More pictures on the theme «Paano gumawa ng sanaysay».